Rebranding Ann Arbor Symphony Orchestra
Ann Arbor Symphony Orchestra (A2SO) felt their brand was not reflective of who they are. They were looking to improve upon their visual identity to appropriately represent the quality of their programs, artists and experience. A world class brand that aligns with real life. Ann Arbor Symphony Orchestra has been Ann Arbor’s premier source for live classical music with concerts and programs for music lovers of all ages
Old Logo
The A2SO monogram is too familiar in the symphony orchestra space, as many organizations carry this style of logo in their branding. It neither sets the apart from other symphony orchestra's nor does it reflect their identity as a whole.
Direction
Ann Arbor Symphony Orchestra was looking for alignment in their brand to represent an established organization that is modern, fun, yet curious. Show the growth and talent our programs offers, the excitement of the symphony, and music being an integral part of the Ann Arbor community.
BOLDNESS | BRILLIANCE | EXCELLENCE | CREATIVITY
Inspiration / Stylescape
Logo Sketches
Identity System
Project in collaboration with
Ann Arbor Symphony Orchestra, Increase Branding & Design & Max Goodwin Design.
Concepting | Logo Design | Brand Identity Design
Max Goodwin Design
Brand Strategy | Brand Style Guidelines
https://www.increase.design/
https://www.increase.design/
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